Discover the Art of Dressing Where Every Stitch Tells a Story and Every Outfit Paints a Picture
About Shaaj
In Arabic, Shaaj means “Good Hearted.” The name also represents our family: Shahid (Father), Hassan, Ahsan, Azhar (Sons), and Jafri (Family name). Shaaj is more than just a business—it is a family-based initiative with the purpose of creating a positive impact in society. It is an online store that is committed to the beauty of the individual, home, and society at the same time. Our goal is to provide a trusted destination where people can find meaningful, cultural, and Islamic products that reflect values of faith, justice, and equality.
Our journey began in 2025, when our family gathered together and discussed new opportunities for starting a business. Each member contributed their ideas, and soon we realized that our combined skills and experiences could create something meaningful.
Our father, retired from the garments industry, brought with him vast experience and time to guide us. Our mother, a retired schoolteacher, offered her support and dedication. Our elder brother, with over six years of experience in customer support and online marketing, added valuable digital expertise. And I, with a background in finance and over six years of corporate experience, contributed strategic and financial planning.
Before this, from 2017 to 2019, we were running a seasonal t-shirt business. Later, we began producing and distributing Tabarruk in the form of keychains, home décor items, pictures, banners, and more. Today, we have expanded this work into a year-round family business, making our products available for every important occasion—such as Eid-e-Ghadeer, Muharram, Rabi-ul-Awal, Ayam-e-Fatimia, Ramzan, Pakistan Day, Palestine Day, and many more.
Our vision is to make comprehensive, purposeful, faithful, religious, cultural, and Educational products accessible to people who stand for justice and equality
Shaaj is a lifestyle brand bringing creativity and culture into everyday essentials. From stylish t-shirts and caps to unique keychains, badges, and home décor, we design pieces that let you express yourself—boldly and authentically.